Hoplift was founded in late 2025 by Jessica Castañeda, a 27-year-old from Cali, Colombia, who came to Australia chasing opportunity and a dream. With a love for the gym, healthy living, and fitness, Jessica wanted to create something that reflected her passion and roots.

She noticed how hard it was to find high-quality, flattering activewear that offered both style and performance. Inspired by Colombia’s vibrant designs and expert craftsmanship, she decided to bring that same energy and quality to Australia.

Every Hoplift piece is ethically sourced and hand-selected by Jessica, made from premium fabrics designed to sculpt, support, and empower.

More than just activewear, Hoplift is about confidence, culture, and celebrating the strength that comes from within.

Designed in Colombia. Worn with pride in Australia.